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Top Summer Drinks – Bacardi Mojito is missing
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June 21, 2009, 10:39 am
Filed under: Advertising, Brands, Business, Creative | Tags: Bacardi Mojito, BACARDI Rum, Brand Positioning, Metro Article, Top Summer Drinks
Filed under: Advertising, Brands, Business, Creative | Tags: Bacardi Mojito, BACARDI Rum, Brand Positioning, Metro Article, Top Summer Drinks
I saw this article in the Metro, the free morning news paper in the UK.
Scan of the Metro Top Summer Drinks Article
What I find interesting is that the Bacardi Mojito is missing.
Having worked with BACARDI Rum, and suggesting often that the Bacardi Mojito is positioned as a summer time, by the BBQ, relaxing drink it hasn’t been and now isn’t even on a list of the Top Summer Drinks!
What a waste of an opportunity.
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