Jim Stevenson – business marketing technology

This post should be sub-titled “Don’t challenge your competitors if there is any doubt!”

Audi v BMW, Checkmate

I came across this image on the failblog.org and thought I’d share some thoughts.

So the first thing and the most obvious thing is don’t challenge your competitors unless you are really sure you have an undeniable market lead, in both technology and consumers perceptions.

Second is a bit of guerrilla marketing, when you have an opening like this whether its the location of the Out Of Home Poster, a competitors challenge or indeed just any competitor advertisements you need to think, have budget and an agile decision making process to react to these, the value is multiples of the cost of the poster.

Finally, given the nature of the internet and digital marketing, take a picture and post it online, everywhere, its fun, internet users love it and it takes a poster in Santa Monica to the entire world for free.  I don’t think it was BMW who posted the picture but it would have been a great idea.

At the end of the day this is just smart, which is exactly what marketing should be, it doesn’t have to be expensive and it should connect offline with online advertising.

It’ll be interesting to see if Audi can come up with a new poster to get one over on BMW, given the interest this has generated on the Internet that really would be smart.