Jim Stevenson – business marketing technology


BSkyB and The Sunday Times ads are strangely similar

I found this ad for BSkyB which shows different packages in different colours.

BSkyB Ad with Coloured Packages

BSkyB Ad with Colour Coded Packages

Then I saw the new The Sunday Times adverts, which look similar in that each section has a different colour, makes me wonder whether the underlying business strategy will be equally similar!

The Sunday Times Ad with colour coded sections

The Sunday Times Ad with colour coded sections


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