Filed under: Uncategorized
I love TED, I think it’s a great source for thought provoking questions, lots of answers and inspiration.
Here is a presentation by Dan Ariely on Why we think it’s OK to cheat and steal (sometimes).
Filed under: Uncategorized
One of my Photo’s from Flickr has been picked up and published by a travel website.
My South Beech, Miami Photo on the iPhone
Filed under: Advertising, Brands, Business, Creative | Tags: Bacardi Mojito, BACARDI Rum, Brand Positioning, Metro Article, Top Summer Drinks
I saw this article in the Metro, the free morning news paper in the UK.
Scan of the Metro Top Summer Drinks Article
What I find interesting is that the Bacardi Mojito is missing.
Having worked with BACARDI Rum, and suggesting often that the Bacardi Mojito is positioned as a summer time, by the BBQ, relaxing drink it hasn’t been and now isn’t even on a list of the Top Summer Drinks!
What a waste of an opportunity.
A friend sent me this image, which I thought was both funny and interesting.
Interesting because you have to ask what MP’s, the masters of spin and PR can do to fix their reputation with the UK public.
Benefit Cheats Poster
Filed under: Advertising, Business, Creative, Fun, PR | Tags: Brand Adoration, MySpace.com, Tattoo
For any brand the ultimate goal is to have your consumers / customers / clients become fans, or adorers of your brand.
I don’t have a lot of knowledge of MySpace.com but I think they would be happy with this.
MySpace.com Fan Adoration
I do wonder how happy the fan will be in 10 or 20 years though!
Filed under: Advertising, Business, Creative | Tags: Advertising, Audi, Billboards, BMW, Guerilla Marketing, Out Of Home, Poster, Smart Marketing
This post should be sub-titled “Don’t challenge your competitors if there is any doubt!”
Audi v BMW, Checkmate
I came across this image on the failblog.org and thought I’d share some thoughts.
So the first thing and the most obvious thing is don’t challenge your competitors unless you are really sure you have an undeniable market lead, in both technology and consumers perceptions.
Second is a bit of guerrilla marketing, when you have an opening like this whether its the location of the Out Of Home Poster, a competitors challenge or indeed just any competitor advertisements you need to think, have budget and an agile decision making process to react to these, the value is multiples of the cost of the poster.
Finally, given the nature of the internet and digital marketing, take a picture and post it online, everywhere, its fun, internet users love it and it takes a poster in Santa Monica to the entire world for free. I don’t think it was BMW who posted the picture but it would have been a great idea.
At the end of the day this is just smart, which is exactly what marketing should be, it doesn’t have to be expensive and it should connect offline with online advertising.
It’ll be interesting to see if Audi can come up with a new poster to get one over on BMW, given the interest this has generated on the Internet that really would be smart.
Filed under: Advertising, Business, Creative | Tags: Advertising, Branding, Brands, BSkyB, Design, Sky, Strategy, Sunday Times, The Sunday Times
I found this ad for BSkyB which shows different packages in different colours.
BSkyB Ad with Colour Coded Packages
Then I saw the new The Sunday Times adverts, which look similar in that each section has a different colour, makes me wonder whether the underlying business strategy will be equally similar!
The Sunday Times Ad with colour coded sections
Filed under: Business, Security | Tags: 419 Scam, Internet Scam, Nigerian, Scottish
I received this email from Mr Atkins. Obviously it’s a scam a variation on the Nigerian 419 scam. The original email came from Hong Kong email address with the reply email address to Portugal.
Worryingly does this put Scotland in the same category as Nigeria now?
~~~~
Dear Sir/Madam,
My name is Alfred Atkins, an executive staff of a bank in Scotland, UK. I wish to make a transfer involving a huge amount to a designated bank account of your choice. For your support (morally, financially etc.), you will have 45% share of the total amount after concluding the transfer. Kindly reply me at alatkinz@megamail.pt, and call at +447045738816 stating your interest, and I shall send you the details and necessary procedure with which to make the transfer. I anxiously await your response.
Regards,
Mr. Atkins
Filed under: Robotics, Uncategorized | Tags: Asimo, Honda, Humaniod, Robot
I’m doing a lot of work with News International in London at present and I’m really excited that they have Asimo coming to visit, I get to meet him in person.
